Special Guest Expert - Gerry Foster

Special Guest Expert - Gerry Foster: Video automatically transcribed by Sonix

Special Guest Expert - Gerry Foster: this eJwdjstOwzAQRX8l8oJVGpNHS4lUIYTasgGJAJXKJjL2JJj6JXvSUFX9d5wuZ-6cc-dMuDUIBls8OSA1eSQpkSYgMxxaKUhdlrfLvKrylPAhoNVDAH8NikW-qOZFShjndoiG6_Xyfp7fpaSToERrmJ6cnVQQtYeR-T6Q-kwGr-L6B9GFmtJxHLPe2l4BczJk3GoqvDwCPRZ0QgPN1fNmV35_2bdu_7s3Df-YsZeDaJjud0-vjVs_MIUrDUKym2AHz2El7GiUZeIzVqUEJarpk3cHXDKVbAcImKz_HHhMZskWvD8lGxsQfKZdFYnOes0wItN4ufwD9shjvA:1nttuQ:d6kyjGUQl2pZ62u_ZQlwSWTP8QA video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Brigitta Hoeferle:
Here's the big question. How is it that most entrepreneurs hustle and are always busy and struggle to take just one step forward, only to fall two steps back their dedicated, determined and driven, but only a few finally break through and win. This show uncovers those quantum leap patterns of highly successful people so you can simply model what they do and apply to your future success. That's the question, and the answers are right here. My name is Brigitta Hoeferle, and this is the Success Pattern Show. And that is right. Welcome on this beautiful Tuesday afternoon. My name is Brigitta Hoeferle, CEO of the Center of NLP and the founder of the Success Patterns Movement. And boy, are you in for a treat today. We are here at the Success Pattern Show where we put the do in, learn, do teach and can we agree as we're taking the success pattern show and kind of deciphering it you know success can we agree that success is a rather interesting concept because it shapes its meaning within the individual success seeker or success doer or success experiencer, if that's even a word, it's not limited to a specific area. It can be business, it can be personal, it can be relationships. You can have success in any area in life that you want to focus on having success. Success is a unique concept, and within this show we are giving you the scaffolding to build your own empire. And with the strategies that you're learning from our our guest experts, you are able or we are able to decode those patterns through the what we're learning, through our guest experts. So you can then encode your own success today. It's rather simple when you know how to do it. So I sure hope that you have something to write with and something to write on because you want to take notes specifically today. And I know I like to say that, but honestly, every week we have an incredible guest expert as humans were hardwired for hands on application learning from a living teacher. Now, today I have a teacher and a preacher and you're going to get to know who that is and what makes him a teacher and a preacher.

Brigitta Hoeferle:
We are grand masters at work here because we not just talk the talk, but we walk the walk. And when I say we, I include myself in that. So today is all about. Learning from a service based entrepreneur and from an incredible expert when it comes to branding. He he is he's he's the epitome of uniqueness. He is. If you ever want to learn more about impact and really feel it in the energy, you want to listen more to our guest expert today. He makes marketing not just fun, but he knows the success patterns of branding and marketing and how to really showcase your expertize and how to influence others. With that, he's a highly accomplished brand strategist and president of the Gerry Foster Branding, a brand development and training company based in L.A., hailed affectionately the branding evangelist. He is the creator of the Big Red Formula, which shows service based entrepreneurs how to create a big brand and a strong message that sells starts in starting his company full time in 85, he has helped over 100,000 small businesses from over 600 different industry with their strategic branding. And if you want to excite the light and ignite your market to make it easier to get clients, he is your two go to person. So if you're not driving in a car right now and you are sitting down somewhere, I would highly encourage you stand on your feet and give a warm hug like this. Expert Gerry, it's so good to have it.

Gerry Foster:
Hey, Brigitta, I tell you, I am hyena, happy and Peacock proud to be on this outstanding show.

Brigitta Hoeferle:
Yes. Yes, you are. So you're known as the branding evangelist. Who gave you that name? And how did you come to that name?

Gerry Foster:
Oh, my goodness. Well, in terms of my my family heritage on my father's side, my great great grandfather was a country preacher from Alabama. And on my mother's side, they were all educators, schoolteachers, principals and so, so on and so forth. And so I blended the two where I'm able to do what I preach and teach the big gospel of great branding.

Brigitta Hoeferle:
The big gospel of great branding. Holy cow. Now, now I'm going to speak to the skepticism, right? Because one of my mentors back in the day said, when you speak to you got to speak to the skepticism before it speaks to you. When people hear branding, they think, oh, he's going to make me a nice logo. I know I hit a really tough point right there. So so, Gerry, are you the logo guy?

Gerry Foster:
I am not the logo guy because a brand is more than a logo, Raghida. No one's going to hire someone just because of their color scheme or their website or how their logo looks or how they sound on clubhouse or look at Zoom and all that kind of stuff. Because nowadays, Raghida, you've got to give people a reason to choose you over other alternatives. And that requires a whole lot more than simply showing up with a certain image. And so what I do is I show service based entrepreneurs, folks who have skills, talents, abilities, any kind of expertize, how to stand out and not blend in so that they are looked upon as being the best choice as well as the only choice. And that's done strategically in that vision.

Brigitta Hoeferle:
Yes. So you have been in this profession for how long now, Gerry?

Gerry Foster:
Oh, my God, I'm 37 years. I started my brand development and training company full time in 1985. Yes, I like to tell people Jesus was wearing sandals, dinosaurs were roaming the earth. Okay. There was something called. Hey, have you heard about the PC software? Oh, my goodness. And and before that. Before that, I majored in branding and marketing, primarily marketing with deep study in branding at USC, two degrees, bachelor's degree, MBA, degrees of honors, blah, blah, blah, blah, blah. And then I worked for Procter and Gamble. They wrote the book on branding. They're the number one branding company on the planet. And so I worked at P&G in the field of brand management, which is mainly about brand strategy to help grow some of their laundry brands. But here's the thing for I've never done anything but branding my entire life. I've made branding my life's work. I live and breathe branding. I love all things about branding. And to your point, there are a lot of people out there. Who say they do? Brandy And then you find out they do logos and designs and pretty colors. And so in the branding universe that I orbit in. I'm regarded as a bona fide branding guy. The real deal.

Brigitta Hoeferle:
Now, when I think Gerry Foster and Gerry and I go way back, we spoke on the same stages back back in the days. And it wasn't 85, though. You know, you you've created as I said earlier, you created a formula. The big the big brand formula. The big brand assessment.

Gerry Foster:
Yes, big brand formula. We showed you how to create a big brand and a strong message that sells so you can excite, delight and ignite your market and make it a lot easier to get clients. And the thing that's really cool about that is that it shows you how to do it organically by going very deep in terms of making sure that a service based entrepreneurs I don't care if they're offering businesses to companies or businesses to consumers. You've got to know there's a system, there's a way that you've got to show up in the world today so that people see you as, like I said, the best choice in the smart choice. And so what my formula does, it takes the best of what the big branding companies do, like Proctor, combined with the best and entrepreneurial branding. And what I serve up is a step by step system. Three steps, right? For the most part, some subtle steps involved so that people can truly put something out into the world that your target audience can fall in love with. Because the fact is, brands are a big deal. Without the right brand being blended with the right marketing, you're not going to be able to experience that ripple effect of saying the right things to the right people the right way. So you can have, what, a bigger splash of revenue?

Brigitta Hoeferle:
Yeah. Yeah. Boy, I sure hope that you guys are writing this down because there's some real truth. There's some real there's some real facts that are that that Gerry is bringing to us. Now, Gerry, when you think of branding, we already established branding is is is really not logo. That's just kind of colors and, you know, visual effects, if you will. But what what makes it a big brand? What makes it what makes what makes a brand stand out? Is it the noisy out there? Can we agree on that?

Gerry Foster:
It's very noisy. And here's the first the first thing that everyone has to recognize. We live in a brand conscious world today. People prefer to do business with a brand as opposed to simply a service provider or a product. In fact, number two is that there are no business empires in America, for example, without the dazzling, bold, brilliant branding. Think McDonald's. Oprah. Apple. Disney Hilton. Tony Robbins. Dr. Phil, Rachel Ray. My point is that the list goes on because all of these giant, beloved mega brands started off as a small business created maybe by one person, two, maybe three, who decided that they wanted to put something out into the world that would make a difference, because they see themselves as change makers and they see themselves as folks that really want to go out into the world and make the difference they want to make and make a contribution. And so when you're clear on who you are so that you can help people, for example, achieve what they want to achieve and become who they want to become, then it's all about your brand. And so the first is the next decision someone has to make is that they want to put out a brand so they don't risk being bland.

Brigitta Hoeferle:
Oh, yes. Well, I don't think we get any kind of blandness here within this show with Gerry being on. Now, if we look at some of your already mentioned some of the big, big brands and what they're known for and what they I think, you know, as I learned from you, there's there's so much that goes into a brand, a promise, a feeling and emotion. What else goes into that?

Gerry Foster:
Oh, my God. First off, while I do big branding work, I allow my clients, clients and students to define whatever big means to do. Because for some people, big means about making more money, getting more clients and all at all. But I have a lot of people where it's not so much about the money they want to make. It's more about impact, it's more about influence. And so when you're branding yourself around your identity, there are certain elements that have to be in place. The first one is, what is your brand purpose that people know the stand that you are to bring forth something for them? They never thought was possible so that people are inspired by you and you can appreciate this because of the work that you do. This is all about tapping into. Why are you on this planet? What have you immersed your life into that you can speak about through this vessel that you've been given called your brand so that people want to do business with you. And then next you want to make sure you're putting something out into the world that is me only and not me too. Or me also. Oh, my God. Regina, you mentioned about the cluttered online marketplace. This noisy is too many people. So if you think about it, how can you stand above? Well, the way that you can stand about is making sure that you're putting something out that allows you to do what? Stand out, get noticed and be remembered so you can then be rewarded for your individuality. And so there is a keyword right there for what is going to be your individuality, your identity. Who are you? And so on and so forth. I can get more into the details, but I don't want to turn this into a worse sell.

Brigitta Hoeferle:
I love it though, because you know, from the purpose. So there's so much more, right? Because because again, most people think it's a logo. But if you really if you really peel back the layers of the onion, the purpose, you know, the the purpose for the for the brand, the purpose for what people are getting out of it, the identity of it. Right. We're we're literally we're looking at it from a neurological level point of view. We're literally going through the neurological neurological levels from purpose into identity, into beliefs and values, into the capabilities, into the behavior. And then the environment. The environment is at the very last. But you started out with a purpose.

Gerry Foster:
Yes. Yes. And that purpose now require someone to to, let's say, transform their services or product. But this is focus on services for a moment. You've got to transform that into a brand that stands for something that people care about. See, one of the problems with so many service based entrepreneurs is that they're they're struggling to not just be another penguin in the flock. I mean, my goodness, they sound like so many are offering the same types of whatever services and skills that it's hard for their target audience to distinguish how they're different and better than other options. And so if the perception on the part of the buyer is that they see you as just another slice in the loaf, another carton of milk, another, you know, another piece of furniture, right? I mean, you've got to do everything that you can. To do what? Give yourself an edge. And so the kind of work that I do is about working with people who dare to be different, which means that you are now making this strategic decision to be different, create something different, and build something different so you can create a vibe through your brand. And a lot of the work that I do is helping people find that vibe so that they are dancing and connecting with their market. And right now, to be honest, are a whole lot of people out there who do not know what their unique value is. And they are the ones that end up not only blended into the into the into the background. Their marketing is not working. They're not getting leads, they're not getting conversions. Their sales are stagnant. They got cash flow problems and on and on and on. And they think it's a marketing problem. No, it's probably more about your brand because your brand is what's going to fuel your growth.

Brigitta Hoeferle:
What how much do you help people get clear on who they are in their own identity? Because at the end of the day, we hear this many times over. It is it is not the the product or the solution that you're providing at the really at the end of the day, people are buying you.

Gerry Foster:
Yeah. Yeah, they really are. I mean, you are your own brand. I mean, when I first started out, it wasn't easy for me, despite my pedigree, because I had not found a way to be unique. And when I realized that I had not found a way to be unique myself, I didn't make it easy for my market to discern what was different and special about me. And as a result of that, I made it so easy for prospects to pass me by or to get me to work for substandard fees. And so I had to make the. The decision that I was not going to allow someone to label me as being generic, to allow someone to commoditize my branding expertize. And so my advice for other entrepreneurs out there is to create success on your own terms, which means that you have to authentically get in touch with your greatness, affirm that greatness, step into it, and amplify your uniqueness so that you can have impact because of the influence of your expertize. Now, here is a deal. A lot of people don't know what that one thing is about, and that truly makes them unique. I get people all the time, Oh, Gerry, there's other people who do what I do. How do I differentiate myself? We've all got similar experience in trainings and on and on and on. And I say, Well, wait a minute, unless you have a twin, that's only one year. And so you have to be able to to get in touch with your own intrinsic value. And so going back to my story, when I got in touch with my uniqueness, it allowed me to find my spiritual calling, which was to preach and teach the gospel of big brand. And out of that, the brand and evangelists got born because it allowed me to express my authentic self. And so therefore the direction and the purpose of my life allowed my true self to show, which made my work in my life much more meaningful, enjoyable.

Brigitta Hoeferle:
But yes, I fully agree. And if you would not have the charisma and you would not be able to speak with such charisma, your whole brand would be out the window.

Gerry Foster:
Oh, absolutely. Oh.

Brigitta Hoeferle:
It would be incongruent.

Gerry Foster:
Oh, my God. I called myself back in the day a branding strategist, because I thought that was the cool thing, because that's my training, right? And then I started calling myself a branding coach and on and on and on. And all I was doing was align myself to, like I said, blend in and out, stand out. And so here's the thing. Unless you're distinct, you risk being extinct. And I think what happens for so many entrepreneurs, service based, is that they think that what makes them different is their resume, their credentials, their trainings or certifications. Oh, you want to see my client list? And I go, listen, if you if you want to get clients, that's not the direction to go. If you want to tell somebody about all of that kind of stuff, tell your parents all prospects want to know. All prospects really want to know is how are you different and why are you better?

Brigitta Hoeferle:
Yeah, and that's what and I love it because you bring it to the point, right? So it's not telling. It's being it's a it's a it's a way of being.

Gerry Foster:
Yes. But see, your beingness often is tied into your zone of genius. But if you don't know what your zone of genius is, which is when you are serving your market, what allows you to shine the brightest? What allows you to sparkle? What allows you to radiate through your expertize so that your brand pivots on the one thing that you do that few others really know how to do that only you can provide. And that takes you from me to or me only excuse me. Me to or me also to me only. Because now you are looked upon as being an innovator and not an imitator. There's a whole lot of imitators out there.

Brigitta Hoeferle:
Oh, amen to that. While we're at the topic. Yes. What other than logo creation is your biggest pet peeve?

Gerry Foster:
That branding is not important. They don't see it as a correct. They don't see it as a must have. Instead, they see it as well. That's nice to have. Now, here's the deal. When you're looking to scale, you have to adhere to what I call the Golden Triangle. So if someone drew a triangle on a sheet of paper branch at the top, lower left hand corner of market, lower right hand corner the word sell, there's a sequence for scale brand market sell you nailed on your brand first, then you mark and sell the heck out of it. It's like a three legged stool. All three legs are important, but they have to work together. So the job of branding is to do what? Brigitta to get you known. And then the job of marketing is to get you found and desire. And then the job of selling is to get you paid. And so if you want to get known, get found in. Get paid, the branding and the marketing and the selling have to be integrated. So therefore, if you get someone out there who thinks, Oh, no, know, I just need those, I need a funnel. Oh, I need an.

Brigitta Hoeferle:
Offer. No, I got to create a course.

Gerry Foster:
Yeah, that's the key. When you fall into that to that whole you're missing the whole point because it's got to be anchored in who you are authentically to the world so that people see you as, like I said earlier, the only choice as opposed to simply another option. So so marketing is not the Holy Grail. And Regina, I hear all the horror stories of people who wasted thousands of dollars on what are called the shiny objects. And marketing people are very good at selling shiny objects because people end up buying stuff that they're not ready for yet. And so part of my reputation is they say, Oh, Gerry Foster, he does the hard stuff. How do you set yourself apart? What are you willing to promise? What should your message be so that you speak to the heart and not the head so that you're able to sell sizzle, not the state. That's the kind of work I do.

Brigitta Hoeferle:
Is it the hard stuff or is it the important stuff?

Gerry Foster:
It's the important stuff because I make people eat their vegetables my way.

Brigitta Hoeferle:
This was brought to you by the brand master.

Gerry Foster:
In that process, did I got to raise the bar?

Brigitta Hoeferle:
Yes.

Gerry Foster:
Too many people are playing small. My work is about big. Brandi was thinking big, dreaming big, being big. So you can have big as you define it. So therefore I've got to raise their bar so they're forced to think creatively to break with and go against the status quo. So how about instead of following a crowd, you lead the crowd. Maybe it's time for some of the folks who are tuning in today to shuffle the deck, turn the tables in their favor, go from the shallow end of the pool to the deep end of the pool, and get known for something that is so rare. Perhaps that speaks to your expertize in what it is that you do exceptionally well that makes you admired, trusted, and then you are paid for your brilliance.

Brigitta Hoeferle:
Can I get a witness?

Gerry Foster:
Right.

Brigitta Hoeferle:
What do you think of it?

Gerry Foster:
Regina See? Oh, my God. I'm getting excited here. Regina This is the thing. You have to achieve what's called brand preference because people know brand A, brand B, right? And I love telling people I don't cook. And so I started I took cooking lessons during the pandemic, which was another conversation in itself. But I've mastered takeout and delivery. And so when I want to get stuff delivered, I usually I usually use GrubHub. There's nothing wrong with DoorDash. There's nothing wrong with Ubereats and the rest of the crowd. But I prefer DoorDash. Some people prefer Coke or Pepsi, vice versa. Some people prefer Uber. Over, over. We have, right. Okay. I had a bad experience with I don't like them anymore. But anyway, my point is that you I got to tell you about it when you have to achieve brand preference. So how do you do that? You put something out into the world that your audience wants so badly they'll do almost anything to get it. And that's why we have brand preference.

Brigitta Hoeferle:
And then you don't sell anymore. Then you're already something that's at everyone's fingertips. Yeah.

Gerry Foster:
Now you're me. You're me also. Me too. And brands like I tell you, brands like Nike and Starbucks have shown us that the products they offer are less important than the brands they market and sell. Because you are. Because when you're when you're truly branding yourself as a service based entrepreneur, then there's an experience that is attached to your work and you have to define that experience, which is a part of your beingness. But instead of you're thinking about, Well, I need to do this, no, you need to figure out who you are and build your brand around your unique value that people come to the conclusion that I'd be crazy not to work with you.

Brigitta Hoeferle:
And then it becomes a no brainer.

Gerry Foster:
It becomes a no brainer. I show people how to create mouthwatering brands, but you got to be willing to further up your game, let go of thinking that it's just a logo pretty color than a website. That's just the tip of the iceberg.

Brigitta Hoeferle:
Oh, yes. Oh, yes. Gerry.

Gerry Foster:
I tell people this. I said, let's take Coke and Pepsi. I doubt the Coca Cola. People prefer Coke because it's in the red can and the Pepsi people because it's in a blue can. What's. Again, it counts. So the question for everybody is what's inside your can?

Brigitta Hoeferle:
Well, and, you know, speaking of.

Gerry Foster:
Personal brand, I could do a whole thing on personal branding, but.

Brigitta Hoeferle:
Go ahead. Oh, my gosh. On the on the Coca Cola side. You know, I live in Atlanta. I've taken my girls to the Coke Museum, which we do not drink, Coca Cola. I do not appreciate the sugary drink, but what I do appreciate from an entrepreneurial and marketing point of view, I really appreciate their marketing efforts and what they are continuously doing to set themselves apart from everyone else.

Gerry Foster:
Absolutely. It's all about setting yourself apart by achieving what I call lucrative competitive separation, where you are distancing yourself in such a manner that there's nobody out there. You're swimming in what's called me, only rarefied air, also called blue ocean market space, where you're where you're known for putting something out that's looked upon as being fresh, unique and original that then allows you to do what? Craft the brand that leverages who you are. So in my case, going back to my story, once the brand and the brand of this got born, could you brought this? You mentioned this point. It allowed me to do what? Harness my upbeat personality, harness my inspirational message, harness my unique delivery of content rich teachings so that people can be who they are, as opposed to be born, to be and meant to be because of their brand.

Brigitta Hoeferle:
And you just said something very important. You're harnessing you're not changing to something that everyone else is always a branding strategist. You have to be professional and you have to dress a certain way and you have to behave a certain way and you have to wear your hair a certain way and you have to wear all of this stuff. Right. But that means that you would be swimming in a red ocean.

Gerry Foster:
Yes, exactly. So you've got to nail down your own personal value and power. What makes you more interesting, engaging and compelling. So to your point, if you focus on that kind of stuff, you're boring, you're plain vanilla. And we do not like boring. Oh, who wants boring? Who wants poor but not plain vanilla? Let's put some chocolate sauce on it. So we're cream's some toppings that's mouthwatering.

Brigitta Hoeferle:
And some sprinkles. Please sprinkle there. You're good.

Gerry Foster:
I can talk about forget the sprinkles.

Brigitta Hoeferle:
Right? I mean, the sprinkles add the color, Gerry, out of all of the 37 plus years, I can't believe it's that long. What is a reoccurring strategy that keeps showing up in your success?

Gerry Foster:
For me, I focus on wanting to help people. You know, I'm very I'm very blessed that in my 30 plus years of doing private coaching, group coaching and the like, I have had the opportunity to work with the most wonderful people. And I do screen people, especially today, because I have a simple philosophy, which is I don't have time for grumpy people. So there has to be that connection and that chemistry and that vibe that we're we're talking about. And I just love, you know, people ask me, how have you only done this all these years? In the main reason why is because of the people that I get to serve. Because, as you know, Raghida, I have a certain heart. You probably have heard me say that the king once said, all of us cannot be famous, but all of us can be great because all of us can serve. All it takes is a soul full of love and a heart full of grace. And so I have a servant's heart. And I consider it an honor when I get to work with these service based entrepreneurs and the like. And I hold that at a very high level of gratitude and being a giver and not a taker that people really, really love that about me. That's why they call me Uncle Gerry. Uncle.

Brigitta Hoeferle:
I am I am so honored to be in your circle. I am so honored that our paths have crossed many, many years ago and continue to cross over and over and over.

Gerry Foster:
Yeah, and you know what, Raghida? People just have to understand nothing is more important than your brand. Nothing. It's your reputation. It's their experience. You're asking people to pay for your legacy. Now you do. For your children and the people who mean the most to you. I'm sorry.

Brigitta Hoeferle:
Now, you brought something to us as a as a gift. How to create a brand in three easy and fun steps to distinguish yourself.

Gerry Foster:
And attract clients in 60 days or less. Exactly. Yes. Oh, my God. That is a one hour video mini course where there's about nine videos, 7 to 9 minutes each, not too long an hour total, where I take people through the nitty gritty of how to distinguish yourself so that you are what me only and not me too. So that you are looked upon as being an innovator and not an imitator, so that people see you as someone who can bring forth a solution or a better outcome or something possible that they never thought was possible until you came along with your expertize. And so I walk you through how to do that. That is a.

Brigitta Hoeferle:
Fun.

Gerry Foster:
Program. And it was done live. It was done live in front of a large audience. And so I'm giving that.

Brigitta Hoeferle:
We get your energy.

Gerry Foster:
Yes, they get my energy. And it includes $1,000 worth of free bonuses, which includes a.

Brigitta Hoeferle:
One hour.

Gerry Foster:
Brainstorming session with with me just like this on Zoom. Right? Wow. Yeah, I know. People should have that. Oh, my God. Grab it because I love to serve.

Brigitta Hoeferle:
So here it is. It's at Gerry Foster branding dot com slash captivate. That's where you're going to get it. So do they download it, Gerry?

Gerry Foster:
Yes. Yes. And when they when they go to the to the page, there's a video at the top. Watch. That video explains everything that I offer in that program.

Brigitta Hoeferle:
Of course it does. So Gerry Foster branding dot com slash captivate and that is Gerry with a G Gerry Foster branding dot com slash captivate Oh, my gosh, Gerry. We could talk literally for hours. It is, it is. It's easy, it's fun, it's entertaining. And I always learn. I always learn. And your attitude and your mindset and your energy is just absolutely beautiful and it's contagious and it's definitely worth catching. I want to invite everyone to get in touch with you, Gerry. How do people get in touch with you?

Gerry Foster:
Well, there's a couple of ways. One, of course, is to go to my website, Gerry, at CNN.com. That's one way and I'll put on my cell. I don't mind people texting me. I'm a texter. May I put it out my cell phone? Yes, please. It's area code 31038265393103826539. Send me a text and said you were on Brigitta show and I'll text. That's my private self I heard of.

Brigitta Hoeferle:
Gerry Foster is giving out his private cell number. Guys, if you don't know this is real now you know it's real. Get in touch with Gerry. Gerry, absolutely amazing. Thank you for showing up in a big, big way. Thank you for being here. Please come back soon and let's do more of this.

Gerry Foster:
Oh, it would be my honor. Thank you so much.

Brigitta Hoeferle:
Thank you, Gerry. And guys, tune in again next week, same time, same place Tuesday for the Success Pattern Show. Until then, CHOW And bye for now. Thank you for tuning in to the Success Pattern Show at www.TheSuccessPatternsShow.com My name is Brigitta Hoeferle.

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Gerry Foster

Gerry Foster is a highly accomplished brand strategist and President of Gerry Foster Branding - a Brand Development and Training Company based in Los Angeles, CA. Hailed affectionately the Branding Evangelist, Gerry is the creator of the Big Brand Formula which shows service-based entrepreneurs how to create a big brand, and a strong message that sells. Since starting his company full-time in 1985, Gerry has helped over 100,000 small businesses from over 600 different industries with their STRATEGIC branding. If you want to excite, delight, and ignite your market to make it easier to get clients, Gerry is your go-to buy!

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